# SetKernel — print + offline networking kit Print and hand-out artwork for in-person / offline networking. Built on the existing brand system (mark geometry, hex tokens, and type are reused from `public/brand/*.svg`, `docs/design-spec.md`, and `src/styles/global.css`). This folder holds the **business cards** and the **one-pager leave-behind**. The matching **email signature** (HTML + plain text) lives one level up at `public/brand/email-signature.html` / `.txt` — documented at the end of this file. ## Files | File | What it is | | ----------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | `business-card-front.svg` | **Front (recommended).** Cream paper. Centred `` mark + `SetKernel` / `DIGITAL INC.` wordmark + the brand headline _Technology, built properly._ (the homepage H1 — the `tagline` field in `site.ts` was retired 2026-06-04; this phrase lives on as the headline). Lots of negative space — the brand face. | | `business-card-back.svg` | **Back (recommended).** Ink ground. Lockup (cream chevrons, burgundy slash), burgundy hairline, name in display serif, mono title/contact, quiet serif-italic _Your engineering team._ This is where the contact details live. | | `business-card-front-alt.svg` | **Optional alternate front.** Same composition as the front, but on an **ink** ground. Use it if you want an all-dark card (ink front + ink back). Pick one front — don't print both. | | `one-pager.svg` | **One-pager leave-behind.** US Letter, single-sided, cream ground with one full-bleed ink band. Header lockup + _Technology, built properly._, the partner message, the Build / Run / Advance row on the ink band, a "how we work" line, an honest proof line, and a contact footer. The sheet to hand someone after a conversation. | **Recommended pairing:** cream `front` + ink `back`. The light face / dark detail gives the card a two-sided editorial rhythm, and the burgundy slash reads with more authority on the ink back. If you prefer a single dark card, pair `front-alt` with `back`. ## Print specifications | Spec | Value | | ------------------ | ----------------------------------------------------------------------------------- | | Trim size | **3.5 in × 2.0 in** (88.9 mm × 50.8 mm) — North American standard | | Resolution | 300 dpi → trim = 1050 × 600 px | | Bleed | **1/8 in (3 mm)** on all sides — the background colour extends to the artboard edge | | Artboard (viewBox) | 1125 × 675 px (trim + bleed) | | Safe area | ~3 mm inside the trim — all text and the logo sit inside it | Each SVG documents these numbers in a comment header, including the exact trim, bleed, and safe-area coordinates. ## Before you send to the printer ### 1. Convert text to outlines (required) The cards use **Source Serif 4** (serif), **Inter** (sans), and **JetBrains Mono** (mono). A print shop will **not** have these fonts, so the text would fall back to the wrong typefaces. Before printing: 1. Open the SVG in **Inkscape** (free) or **Figma** (free tier). 2. Select all text → **Object to Path** (Inkscape) / **Outline / Flatten** (Figma). This bakes the typefaces into vector paths. 3. Export / hand off as PDF or outlined SVG. This is the same workflow documented in `docs/design-spec.md` §9 for the logo exports. ### 2. Colour — RGB → CMYK The hex values in the files are **RGB** (the brand source of truth is `src/styles/global.css`). For offset / CMYK printing, the shop must convert and **proof against the brand swatches**. Two colours are critical to match: - **Cream paper `#FAF7EE`** - **Burgundy `#7A1F2A`** — the slash, the one fixed-colour brand element Everything else is neutral ink (`#0F1419` / muted `#5C5A50` / cream-muted `#A6A395`). The large ink flood on the back prints best as a rich-black CMYK build — ask the shop for their recipe. ### 3. Stock Recommended: **uncoated** stock. The cream front wants a soft, paper-forward, editorial feel that a coated/glossy finish would fight. Uncoated also suits the matte ink back. ## Card-back fields (confirmed 2026-06-05) These are set on `business-card-back.svg` — a company card, no personal name: | Field | Value | Status | | ----------- | ---------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Company** | SetKernel Digital Inc. | The card leads with the company, not a person | | **Line** | YOUR ENGINEERING TEAM | The brand line in place of a personal title | | **Email** | hello@setkernel.com | Public inbox — no personal address | | **Phone** | _(absent)_ | The brand is deliberately phone-free (`src/config/site.ts`). An **optional** phone line is provided **commented out** in `business-card-back.svg` (search "OPTIONAL PHONE") — un-comment and set a number only if you want it for offline networking. | **Web** (`setkernel.com`) and **location** (`Halifax, Nova Scotia`) are fixed brand facts and don't need confirmation. --- ## One-pager leave-behind — `one-pager.svg` A single-sided **US Letter** sheet to hand someone after a conversation: the brand face, what we do, how we work, and where to reach us. Editorial, cream ground, with one full-bleed ink band carrying the Build / Run / Advance row. ### Print specifications | Spec | Value | | ------------------ | ---------------------------------------------------------------------------------------------- | | Trim size | **8.5 in × 11 in** (215.9 mm × 279.4 mm) — US / North American Letter | | Resolution | 300 dpi → trim = 2550 × 3300 px | | Bleed | **1/8 in (3 mm)** on all sides — the cream ground and the ink band extend to the artboard edge | | Artboard (viewBox) | 2625 × 3375 px (trim + bleed) | | Safe area | ~0.25 in (6 mm) inside the trim — all text and the logo sit inside it | The SVG documents these numbers, plus the exact trim/bleed/safe coordinates, in its comment header. ### Before you send to the printer 1. **Convert text to outlines (required).** Same workflow as the cards: open in **Inkscape** or **Figma** → select all text → **Object to Path** / **Outline / Flatten** → export as PDF or outlined SVG. The shop will not have Source Serif 4 / Inter / JetBrains Mono installed. 2. **Colour — RGB → CMYK.** The two critical matches are the cream paper `#FAF7EE` and the burgundy `#7A1F2A` (slash, accent rules, em-dashes). The large ink band (`#0F1419`) prints best as a rich-black CMYK build — ask the shop for their recipe. Proof against the brand swatches. 3. **Stock.** **Uncoated** — the editorial, paper-forward feel matches the cards. ### Contact | Field | Value | Notes | | --------- | ------------------- | -------------------------------------------------------------------------------------------- | | **Email** | hello@setkernel.com | The public inbox — no personal address. To change it, edit the EMAIL `` in the footer. | **Web** (`setkernel.com`, plus `setkernel.com/work` and `setkernel.com/contact`) and **location** (`Halifax, Nova Scotia`) are fixed brand facts. No phone — the brand is phone-free. The proof line points to real client work and invents no metrics or quotes. --- ## Email signature — `../email-signature.html` + `../email-signature.txt` A robust, table-based company signature to paste into Gmail, Outlook, or Apple Mail. **Inline styles only** (no `